Omologato Watches has unveiled #TIFOSI, a new timepiece designed to be affordable, durable and wearable at racetracks across the globe.

In a first for Omologato, #TIFOSI is to be offered in a variety of different designs all with a unique title paying homage to some of the most famous names in motoring and motorsport. They are, Stuttgart, Hethel, R, Weissach and Fiorano.

The five bespoke designs are incorporated within a robust 40mm stainless steel case and the seconds hand incorporates the Omologato Logo. #TIFOSI models come with a number of double-layered nylon NATO straps to choose from, each emulating racing liveries. More straps will be added to the collection in the future.

The term Tifosi is world-renowned, owed largely in part to the legions of dedicated Italian followers of the Ferrari F1 team. A sea of red within the grandstands of circuits over the world, provide one of the most spectacular images for Formula One and one with passion engrained. Staunchly supporting the Ferrari team and drivers.

Prices for all #TIFOSI designed watches and NATO straps start at £149. For more information on #TIFOSI or to place an order, head over to the all-new Omologato website: www.omologatowatches.com.

Omologato founder Shami Kalra said: “We are delighted to launch the new #TIFOSI watch. It is a truly affordable and durable timepiece, which we designed in a number of different styles to accommodate all audiences. It is a watch bespoke to you.

“Deriving its name from the Prancing Horses’ legions of fans, the #TIFOSI was a truly apt title to give to the people who wear our watches and share their travels of motorsport events from race circuits and car meets around the world. We are all #TIFOSI.”