The Morgan Motor Company announced this month is opened its newest dealership in London, The destination showroom, Morgan Works London – situated in Kensington – is equipped to sell both new and used Morgan cars, as well as offering an aftersales capability backed up with factory resource.

Following extensive redevelopment – the style of which mirrors the recently opened Morgan Experience Centre at the company’s Malvern home – the outlet features use of Morgan’s core materials: wood, leather, and aluminium, in its design. The space includes a ‘speccing table’, gallery room with feature lighting inspired by traditional coachbuilding techniques, and can display up to five vehicles. It welcomes new and existing Morgan customers, while also serving as a brand touchpoint for Morgan enthusiasts.

The second company-owned retail venue, it follows Morgan Works Malvern, based at the company’s factory in Worcestershire, UK, and will ultimately be joined by a third showroom in Bicester, Oxfordshire. The launch of the flagship London showroom integrates with Morgan’s wider distribution strategy, which has seen the global dealer network expand from 56 to 74 retail outlets over the last year alone.

Ed: I like this news, it’s a sure sign that business is booming, and there is no let up or lull in the desire for great British craftsmanship or classic style cars.

The official opening of Morgan Works London, was held on Thursday 20 January.